About Classico
A medical apparel brand established in 2008.Everything started after a doctor commented, “Why aren’t there any cool-looking lab coats?”
We design, develop, and sell stylish Italian-tailored white lab coats, as well as stethoscopes, shoes, and other medical apparel.
Although we are relatively new to this industry, we strive to add value to the experience of healthcare workers by listening to the voices of end users firsthand, through our direct-to-consumer (D2C) approach.
Classico supports healthcare professionals by providing medical apparel that they can feel totally comfortable with.We are developing our business to help soften the tough working environments of the medical industry and boost the motivation of healthcare workers.
Our Products
Classico’s lab coats and scrubs are made with meticulous attention to design, material, and sewing.
Classico’s Commitment
Brand
Our Business
We have continuously redefined the history and value of the lab coat by thoughtfully considering what truly constitutes the ideal uniform for those in the medical field. Our dedication to meeting the expectations of both current and future customers is unwavering. We are committed to being a trusted partner, ensuring that those who have already worn our coats and those who have yet to experience them for the first time can rely on our quality and service.
Case Studies in Japan
Store in Japan
Awards
International Design Awards (IDA) Grand Prize in the Medical category (March 2010)
The International Design Awards (IDA) is a U.S. design award that recognizes excellence in architecture, interiors, fashion, products, graphics, and other fields from more than 1,000 applicants in 52 countries. The award aims to discover and expand the pool of promising designers and emerging talents from around the world.Award-winning product: Classico Tailor (Lab coat)
iF Design Award iF Gold Award Winner (March 2017)
iF International Forum Design GmbH in Germany is considered one of the world's most prestigious design awards. The iF Gold Award is given to only 75 of the more than 5,500 entries worldwide as the best design.Award-winning product: Uscope (stethoscope)
Red Dot Design Award Best of the Best Winner (April 2017)
Established in 1955, this international award is considered one of the world's three major design awards. Designs are judged on nine criterias, including innovation, functionality, ergonomics, environmental friendliness, and durability. The "Red Dot Award" is given to works that meet these criteria, and the "Best of the Best" is given to the most outstanding of these works.Award-winning product: Uscope (stethoscope)